By Clint Vojdinoski, Editor at Bullpen Media   Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a...Read More

By Clint Vojdinoski, Editor at Bullpen Media   In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down...Read More

Welcome to the Vumero Sports 5-Point Play, where we select 5 interesting articles per week from the world of Sports Analytics and Technology!     NFL’s renewed Visa deal promises future cashless Super Bowl The National Football League (NFL) has extended and expanded its partnership with global payment giant Visa through 2025, in a deal...Read More

LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) have launched a startup competition as part of “The Original Inspiration Center by LaLiga supported by GSIC”, an initiative to detect the best technological developments in the sports and entertainment industry. The competition seeks to enhance digital talent by developing disruptive solutions in soccer,...Read More

The Johan Cruijff ArenA, in collaboration with Ajax and the KNVB, is developing innovative new services for visitors. Smart innovations should enhance the visitor experience by, for instance, providing exclusive content for events, showing visitors the shortest lines in the stadium and pointing to the fastest route to a seat. The ArenA is challenging companies...Read More

Sportradar, the global leader in analysing and leveraging the power of sports data and also major supporter of the Sports Analytics World Series, has announced a multi-year exclusive partnership with Arkadium. Arkadium is innovating visual and interactive content for more than 500 of the world’s leading publishers and brands. The partnership is to create a revolution...Read More

Welcome to the Vumero Sports 5-Point Play, where we select 5 interesting articles per week from the world of Sports Analytics and Technology!     Brands must adapt as tech reshapes sports for fans There are new ways of consuming sport and the notion of fandom is being challenged by new tech. What should brands...Read More

Welcome to the Vumero Sports 5-Point Play, where we select 5 interesting articles per week from the world of Sports Analytics and Technology!     Grabyo teams up with Tennis Australia to expand global content offering ahead of Australian Open Tennis Australia has partnered with Grabyo to bolster it’s live video and social media presence...Read More

As we gear up for one of Melbourne’s biggest sports events of the year, the Australian Open, Tennis Australia has partnered with Grabyo to enhance its international video content strategy and expand their digital footprint worldwide. Grabyo, founded in 2013, boasts a vast international portfolio of major sporting leagues and sporting organisations, including the UFC on BT Sport,...Read More