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By Clint Vojdinoski, Editor at Bullpen Media   Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a...
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By Clint Vojdinoski, Editor at Bullpen Media   In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down...
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LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) have launched a startup competition as part of “The Original Inspiration Center by LaLiga supported by GSIC”, an initiative to detect the best technological developments in the sports and entertainment industry. The competition seeks to enhance digital talent by developing disruptive solutions in soccer,...
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The Johan Cruijff ArenA, in collaboration with Ajax and the KNVB, is developing innovative new services for visitors. Smart innovations should enhance the visitor experience by, for instance, providing exclusive content for events, showing visitors the shortest lines in the stadium and pointing to the fastest route to a seat. The ArenA is challenging companies...
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Sportradar, the global leader in analysing and leveraging the power of sports data and also major supporter of the Sports Analytics World Series, has announced a multi-year exclusive partnership with Arkadium. Arkadium is innovating visual and interactive content for more than 500 of the world’s leading publishers and brands. The partnership is to create a revolution...
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As we gear up for one of Melbourne’s biggest sports events of the year, the Australian Open, Tennis Australia has partnered with Grabyo to enhance its international video content strategy and expand their digital footprint worldwide. Grabyo, founded in 2013, boasts a vast international portfolio of major sporting leagues and sporting organisations, including the UFC on BT Sport,...
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Image Credit: Ben Solomon/Tennis Australia. By Clint Vojdinoski, Editor at Bullpen Media   As the rights holder of one of Australian sport’s most valuable properties, the Australian Open, Tennis Australia’s business has been on a significant upward growth curve. Fuelled by the Australian Open, Tennis Australia earned $337 million in revenue the last financial year, with cash reserves...
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By Clint Vojdinoski, Editor at Bullpen Media   The global accessibility of video in sport has given rise to coaches and athletes becoming connected through video and analysis. This appetite to infuse all levels of sport with technical and performance analysis has grown US performance technology business Hudl’s footprint around the world. The company’s full stack of video...
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By Clint Vojdinoski, Editor at Bullpen Media   Utilised by broadcasters and rights holders across the world Vizrt is a company sitting at the nexus of next-generation virtual advertising, graphics and sports analytics. Vizrt helps broadcasters and rights holders monetise their sports rights through pioneering virtual advertising technology. The company’s own image-based tracking software provides versatile and regional...
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Image Credit: Football Federation Australia   In part one, Dr Craig Duncan talked about preparing Australia’s footballers for international duty and the relationships between performance scientists and coaches. In this part he delves into Australia’s physiological performance at the 2018 World Cup, and with an eye on the 2019 World Cup he discusses the women’s national team.   By Clint...
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