By

Justin Harman
By Clint Vojdinoski, Editor at Bullpen Media   Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a...
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By Clint Vojdinoski, Editor at Bullpen Media   In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down...
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By Clint Vojdinoski, Editor at Bullpen Media   One of the world’s most exciting sports tech businesses is Israeli based WSC Sports. At the core of the company’s global growth is their smart video creation platform which uses artificial intelligence to scan and analyse sports broadcasts in real time to identify in-game events to generate customised video highlights of...
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Sportradar, the global leader in analysing and leveraging the power of sports data and also major supporter of the Sports Analytics World Series, has announced a multi-year exclusive partnership with Arkadium. Arkadium is innovating visual and interactive content for more than 500 of the world’s leading publishers and brands. The partnership is to create a revolution...
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Welcome to the Vumero Sports 5-Point Play, where we select 5 interesting articles per week from the world of Sports Analytics and Technology!     Brands must adapt as tech reshapes sports for fans There are new ways of consuming sport and the notion of fandom is being challenged by new tech. What should brands...
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By Clint Vojdinoski, Editor at Bullpen Media   The most startling problem women’s footballers have had for too long is they have had to use men’s and children’s boots which were never designed to support their feet. This lack of suitable footwear causes multiple problems, injury, reduced participation and most crucial of all enjoyment in sport drops. Melbourne startup Ida...
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Welcome to the Vumero Sports 5-Point Play, where we select 5 interesting articles per week from the world of Sports Analytics and Technology!     Grabyo teams up with Tennis Australia to expand global content offering ahead of Australian Open Tennis Australia has partnered with Grabyo to bolster it’s live video and social media presence...
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As we gear up for one of Melbourne’s biggest sports events of the year, the Australian Open, Tennis Australia has partnered with Grabyo to enhance its international video content strategy and expand their digital footprint worldwide. Grabyo, founded in 2013, boasts a vast international portfolio of major sporting leagues and sporting organisations, including the UFC on BT Sport,...
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By Clint Vojdinoski, Editor at Bullpen Media   Shot Scope’s chief executive officer David Hunter built his company off the back of wanting to solve a frustrating problem golfers have. He wanted to improve his handicap on the course and to solve the problem of sharpening his game that didn’t solely rely on playing rounds and practicing on...
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By Clint Vojdinoski, Editor at Bullpen Media   A trio of former sports administrators and marketing executives have banded together as they saw an opportunity to get fans closer to their favourite athletes and clubs in an engaging, experience driven way. Co-founder Rod Harys, former CEO of the National Basketball League’s Sydney Kings, and his fellow co-founders Aaron...
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